overdressed is a world for women who want more from life.
it starts with a small, slightly unreasonable act: giving an occasion more than it technically requires. the wednesday grocery run did not ask for the silk. you wore it anyway. nothing terrible happened. something rather good did, actually.
fashion is our way in, because getting dressed is the one ritual none of us get to skip, and it turns out to be doing far more than keeping us decent. clothes change how we feel, how we behave, and who we’re practicing being. the right ones give energy back. the wrong ones quietly invoice you all day.
i call this the energetics of style, and i study it the way a former market researcher studies anything: with surveys, data, and an unreasonable number of follow-up questions.
what you’ll find here
overanalyzed. research and the psychology of style. original studies and evidence on what clothes actually do to us. (i once surveyed 175 women about why they get dressed. 94% said some version of protection. we have been talking about it ever since.)
overfed. most shopping is consumption. these are the brands that feed: the labels that give something back every time i put them on, and exactly what they return. the goal was never more clothes. it was to be nourished by the ones you have.
overexposed. fashion, culture, and — often juicy — personal field notes. runway reactions, fashion week diaries, wardrobe experiments, and essays from a woman who has never once been chill about an outfit.
free vs. paid
free subscribers get the essays, the field notes, the brand deep dives, and the headline findings. enough to start noticing what your closet has been doing behind your back.
paid subscribers ($10/month or $80/year) get the whole world:
the deep-dive research. every study in full, plus my first-person research on fashion and the energetics of style.
dinner club. starting friday, november 6. every friday, an invitation: get overdressed, take yourself to dinner, notice what happens, compare notes. your own table, your own city, one shared conversation.
the overfed index. every brand i’m currently obsessed with, in one place, updated on an ongoing basis and dated so you know it’s current.
who’s writing this
i spent a career as a market researcher and a cmo, studying why people do what they do, while privately fixating on one question: why did that dress change my entire evening.
the answer arrived when i needed it. at my lowest and sickest, i was living in my grandma’s basement, and glamour was medicine. i’d put on a real outfit to go precisely nowhere. no audience, no occasion, no one to see it but me, and it still did more for me than i could explain. it was the most enjoyable thing i’d ever been prescribed.
so i left corporate, kept the methodology, and started studying it properly. i write this from cincinnati, overdressed, usually for no reason at all. which, it turns out, is the reason.
you don’t have to be a fashion person to belong here. you only have to suspect you’re allowed to want more.
