research

your closet is draining your life force

on hostile waistbands, low-battery dressing, and the minimum viable outfit

Sep 9 • sarah dewald

75% of women believe clothes can change how they feel. so why aren't they using them?

i spent $300 to survey 175 women. Raye wrote the thesis before i did. (part 4 of 4)

Apr 7 • sarah dewald

94% protection. 6% play. we need to talk.

i spent $300 to survey 175 women. consider this a state of emergency. (part 3 of 4)

Mar 29 • sarah dewald

a post-mortem on autopilot dressing

what 175 women reveal about ease and pleasure (Part 2 of 4)

Jan 13 • sarah dewald

this is not a fashion dataset

i spent $300 to ask women how getting dressed feels (part 1 of 4)

Jan 5 • sarah dewald

quiet luxury isn't about style.

beige with better pr? not quite.

Dec 30, 2025 • sarah dewald

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